Think FMBs Are Dead? Think Again

To expand our coverage of our brief story on Friday on FMBs, we dialed up Tom Rose, VP of Trade Marketing for Diageo-Guinness USA, to ask him more details about his Smirnoff Ice and Smirnoff Twisted V business. You'll recall that Smirnoff Twisted V was rolled into test markets in July of last year, with a full bore rollout in January. So they've been national with the Twisted line for almost a year. You may also recall that we pooh-poohed