The Yuengling Company Will “Swap” With DGY for AR, MS, LA Service; DGY to Cover Michigan 

Dear Client:  Late last week, Wendy Yuengling wrote wholesalers of an interesting pivot: That the three-year-old JV, The Yuengling Company (between DG Yuengling and Molson Coors, originally hatched to bring the brewer to westward markets), would now service Louisiana, Arkansas and Mississippi – previously markets serviced by DGY’s footprint.  The reasoning goes that these markets “could be more efficiently serviced by TYC from TX,” said Wendy, citing an “agreement.” Besides obvious logistical benefits, the move also confers “synergy of demographics