The Yuengling Co. GM Says Illinois is “Off to a Great Start”

Dear Client: Last week, Yuengling started opening Illinois via The Yuengling Company, the JV between Molson Coors and D.G. Yuengling & Son, as the company had announced it would last summer.   We got Colin Callahan, now general manager for The Yuengling Company, on the horn in the midst of it.  They launched the market last Monday with Yuengling Lager and Flight draft to kick off. Package beer, including Yuengling Lager, Light Lager, Flight, Black and Tan and Golden Pilsner, will