The Year of the Sub-Premium 30 Pack Can

Dear Client:For going on two decades now, there is one package in the beer industry that has carried the day. It is the work horse, the money maker, the grandaddy of all packages, the one package that has payed more salaries and financed more capacity and filled more route trucks than any other: the domestic premium 12 pack can. Since the early 1980s the 2/12 can has ruled the cold box. Today, less so. It's premature to declare the death