The Year of Light Beer?

Dear Client:Maybe it's easy comps, maybe it's a lack of new line extensions, or better game ads, or maybe it's that dastardly white can, but two key light beer brands are performing quite well so far this year, according to IRI scans in multi-outlet accounts, ytd to April 20, which includes Easter Sunday. Bud Light volumes are up 1.4%, which is a 4.2 point swing from last year, and Miller Lite volumes are up 1.8%, a 6.8 point swing from