Beer Business Daily – beer industry news and numbers

The Year of Light Beer?

Dear Client: Were we too early in predicting the inevitable death of 3.2 beer, when folks are drinking lighter and lighter beer?  There's been a plethora of articles lately about how young people are "sober curious", drinking with a view toward "wellness", and watching calories.  Of course, at the top of each article is the hook that hard seltzers -- White Claw and Truly -- are changing the way Americans drink.   Well, what is not getting as much ink is

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels