Dear Client:"To quote Andy Dufresne from The Shawshank Redemption, 'get busy living or get busy dying', and I think that pretty much sums up the game plan for the future if you want to continue winning." That's how consultant Bump Williams characterizes the beer industry today in a note to clients. LAND GRAB. It's true. There is a land grab going on in the beer industry today. Just a few years ago, craft brands which were expanding geography only had
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