In the mid-1990s there were two things on everybody's minds: ice beers and craft beers. Molson Ice and Sam Adams lead the way with the hottest new segments of growth in the industry. Then trouble hit. Ice beers' unique selling proposition was a little confusing to consumers (I am in the industry and I was even confused), and the flood of new craft beer brands, many of them of dubious quality and age, turned many consumers to imports. Today, ice
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