The Truth About Hispanic Brand Loyalty

Let us give the MillerCoors joint venture a rest today, shall we, and turn our focus to another subject of importance: Hispanic marketing. On the eve of distributors learning what's in store for Dos Equis and Tecate in San Diego (and rest assured your editor will be lurking), I wanted to explore a little deeper into the notion of Hispanic brand loyalty and acculturation. As we reported a few weeks ago, studies show that as Latinos become more "acculturated" or