The Taming of Amazon

Dear Client: When BBD was started nearly 25 years ago, the great fear in the industry was that a huge retailer, say a Walmart or more acutely later a Costco, would lobby to break open state-licensed three-tier and/or control state laws to achieve direct shipping of bev-alc products to their centralized warehouses and between and among stores, eschewing direct-store-delivery (DSD).  Dire predictions were made by consultants that retailer direct shipping would compel beer distributors to trim their operating margins to