Dear Client:A-B's senior director of innovations Pat McGauley detailed the strategy to bring Bud Light Lime-A-Rita to market yesterday, from conception to execution. He was featured on a Nielsen webinar that shared insights from their 2014 Breakthrough Innovation Winners. Those offerings were in the top 3% of all 3,463 CPG launches, and had to do at least $50 million in sales through Nielsen-covered outlets in year one, and retain at least 90% of that in year two. Lime-A-Rita sold more
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