The Secret to Mike’s Good Year

Dear Client:Want to know who's putting together one of the best years in the business not named Constellation Beer Co.? Mike's Hard Lemonade Co."Mike's Hard Lemonade Co. trends continue to be one of the few bright spots in the industry," Mike's president Phil Rosse told BBD the other day.The FMB category may be slipping in recent scan data, but Mike's company trends aren't showing any signs of a slowdown. Mike's dollar trends have actually accelerated over the past 90 days,