Quiet please, the BBD marketing school is now in session. This week BBD has been asking distributors, brand marketers, and retailers about what attributes make up the most successful new brands, or even categories, these days. We got many wise responses, including great packaging, standout labeling, quality liquid, the right pricing, integrated marketing, on-premise sampling, crew drives for distribution, and TV advertising to build awareness (if you can afford that). Heineken Premium Light, Tecate Light, Miller Chill, and Bud Clamato
