The Rise of the Super Lights

Dear Client:In a year dominated with news of the rise of full flavored crafts, we can sometimes forget that the other taste profile that has captured the imagination of Americans is the super light beers, mainly MGD 64, Select 55, and their old grandpa, Michelob Ultra. When MGD 64 hit the scene in the Spring of '08, many distributors wondered if a super light could make it. Boy was everybody wrong. The brand has exceeded expectations and is now posting