The Rise of Friday Beers: From Memes to Beer Marketer

Dear Client:  In a wide ranging discussion last week with BBD, Friday Beers co-founder Jack Barrett and Corestone Capital founder Will McDonough shared insights into their journey from a viral social media brand to launching their own beer.Friday Beers, initially just a string of memes on TikTok and Instagram, has evolved into a comprehensive media and lifestyle company, with an audience of 20 million ​​across 30+ channels on 7 social media platforms consisting mostly of LDA men 21 - 34.THE