The Rise of Four Loko

Beer Business Daily August 30, 2010The Rise of Four LokoDear Client:Phusion Projects, the company that makes Four Loko, has achieved $86 million dollars in scanned sales in SymphonyIRI c-stores so far this year, up 430%. Their sales are much higher than that, since a big chunk of their business is in independent c-stores, some of which aren't scanned. The company sprang onto the field in late 2005, and then really started taking off when Anheuser-Busch announced in June, 2008 that