The Right (and Wrong) Way to Innovate

The Right (and Wrong) Way to Innovate Earlier this fall Nielsen put on an Innovation Summit in Napa where they invited leaders in the industry to a presentation on what makes for successful innovation in the beverage alcohol industry. The research for the Summit was done by their BASES group which do new product and concept testing. Nick Lake and I spoke about some of what was presented at that Summit as it pertains to innovation in beer, particularly since