The New World of Consumer Behavior

Dear Client: "Today's consumer is changing much faster, and more frequently, and less predictably, than in any other time in recent history," says Dan Wandel, svp of bev-alc at IRI at a PowerHour teleconference sponsored by the Brewers Association yesterday. "Consumers have hit the reset button, and taking a hard look at what they're spending their money on.....[They're] changining their lifestyle and shopping strategies.....and new patterns of shopping have emerged," adds Dan. AT HOME HOT. So what are those new