The New Power Packages

A lot has happened over the last ten years in the beer industry: SAB buying Miller, Molson merging with Coors, A-B cutting a deal with InBev, Pabst able to retain its charity status indefinitely.. but one of the greatest work-a-day changes in the way we sell beer is the creative new ways brewers have come up with discounting without really calling it discounting: scanbacks, instant redeemable coupons, tie-ins with other products, give-aways, buying bar managers new flat-screen TVs for a