The New On-Premise Rules

Dear Client:Everyone (or everyone who reads BBD) knows that the on-premise has been spending some time with Uncle John's Bathroom reader this year.Get a load of this on-premise report card to 8/7, via Guestmetrics: traffic fell 4.1% year-over-year during the latest 4-week period. That's the worst showing of the year's already-depressed record: The 12-week traffic trend is down 3.8%, and the 52-week trend is down 2.5%.Amid this, beer continued to lag other categories: units declined 6.5% over the 4-week period,