The New ABI

Dear Client:A-B distributor truth squader opinions about the A-B Fall distributor sales meeting are trickling in, with most distributors expressing their approval of the plans laid out by Brito and Co. for the coming year. Distributors got to descend upon the St. Louis brewery over a red carpet as AB employees served them beer, which was described as nice. A-B said it is increasing its marketing investment behind the core brands this year. "The programs are fewer and bigger," wrote