“The Math Works on Big Brands”

Miller president Stormin' Norman Adami addressed distributors at MBCo's regional meetings last week and this week in various locations. His message: great job, but don't rest on your laurels. Much of the meetings were devoted to a segment of the beer industry which has been oft neglected over the last ten years: the economy section of the cooler, a segment currently dominated by A-B. Second tier brewers sold 12MM barrels of economy brands in 1999, while selling 8 MM barrels