The Low Down on the Hottest American Lager Segments

Dear Client:  If you want to take the pulse of the beer industry, there’s one place to look first – lagers. The style (and its many subsegments) comprise 77% of total beer cases, and 65% of dollars.  With the hoopla over new lager entrants – from Kelce Bros and Hulk-backed plays and beyond -- plus big new(ish) plays from Busch and Pabst Light, and the expansion of Miller High Life Light, we thought it was time to benchmark the diverse