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The Long Road Since Summer of 1996

April 4, 2012The Long Road Since Summer of 1996Liquor's Long Infiltration of the Airwaves is Complete, and It's Hurting BeerDear Client:Over the weekend I got a text from a prominent beer distributor, as such: "Been watching 15 minutes of an NBA game and have already seen two Crown Royal ads, a Jim Beam ad, and a Kraken Rum ad. I think that's a significant reason spirits are taking share from beer." I know what you're thinking. You're thinking: 'What the

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