The King Responds

Fighting fire with fire, A-B placed a full page color ad in the top metro market newspapers and USA Today directly comparing Bud Light's top sales status in comparison to Miller Lite, or as the ad puts it, SABMiller's Lite.The copy of the ad says: "Thanks for choosing great taste. You choose the great taste of Bud Light over SABMiller's Lite by a margin of over 2-to-1 every day. Always worth it."While A-B generally doesn't run comparative ads (due to