Beer Business Daily – beer industry news and numbers

The Jim Koch Flavor-Sugar Matrix

Dear Client:As Craft Business Daily first reported last week, Boston Beer is coming out with a slew of new innovations that tackle the "white space" in bev-alc that consumers are moving toward in droves in the non-alc space: Low sugar - high taste.To explain this, Jim described it as any former consultant would, with a matrix with sugar content on the horizontal axis and flavor on the vertical axis. (I drew a quick and dirty interpretation of Jim's matrix on

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