The High End Miracle

It was a good Thanksgiving for higher priced beers this year. BBD has learned that while domestic premium brands continue their lackluster performance despite weak pricing, higher priced craft and imported beers reached several market share milestones in supermarkets in November, peaking in the last full week during the Thanksgiving holiday.Dan Wandell, vp - beverage alcohol client solutions for IRI, told BBD that the numbers during that magic week "are a clear sign that micros and imports have their mojo