The Hard(er) Wars

Dear Client:While the FMB segment has seen some overall softness recently, there's one part of the category that is growing, and is drawing the attention of even the big players: The high ABV flavors.We've chronicled how Phusion Projects (Four Loko), United Brands (Joose), Mike's and A-B and MillerCoors have tackled this hot sub-segment, which with the latter two suppliers, would have been incomprehensible just a few years ago.What's changed? I think with the growth of availability of hard liquor and