The Great Value Brand Comeback of 2017

Dear Client:After years of losing significant volume and share in off-premise scanned accounts -- amid larger price increases which closed the price gap with premium beer -- the value and popular priced categories are showing signs of a comeback this year. Of course, price plays into that, and as the market leader by far in the sub-premium category, A-B is leading the charge. In fact, in the latest IRI YTD scans for food, liquor, and c-store, A-B's sub-premium business (we're