The Future of Vitaminwater Distribution

With Coca-Cola's $4.1 billion acquisition of glaceau, maker of the super-popular vitaminwater, the big question facing many independent distributors who carry their profitable brands. Will Coke terminate glaceau's distributors, many of them beer distributors, in favor of going with Coke bottlers? It seems likely that Coke would favor its bottler network with the hot brand. However, Coke execs made it clear during the conference call regarding the acquisition that it would do what's best for the brand and its shareholders.