The Future of Modern Beverages? More SKUs, More Data and More Tech

Dear Client: Yesterday’s BevAge/Encompass conference featured a keynote panel on the future of the modern beverage industry. The main idea? There actually aren’t too many SKUs, panelists argued—if you have the tech and tools to manage them. However, tiers could work together better to ensure that.  NBWA chief economist Lester Jones helped open the panel with some stage setting slides, including the latest total bev alc supplier tally: some 35,000 TTB permitted industry players.  But the lesson wasn’t necessarily that