The End of Premiumization?

Dear Client: Video killed the radio star. Will inflation kill the premiumization star?   When one looks at the success of the beer industry – and indeed the entirety of the beverage business over the last 20 years – the majority of value creation in all three tiers has centered around fatter margins driven by premiumization – the move toward craft, import, super-premium, seltzers – which in practical terms is reflected in one metric:  revenue per barrel.   And that metric of