Beer Business Daily – beer industry news and numbers

The Empire Strikes Back

Anheuser-Busch didn't gain share in 2004, and this pisses them off. Now it's show time. A-B has rolled out their 10 ounce caffeinated beer derivative, B(E), nationwide after experiencing good trial in test markets. A-B had expanded distribution of the new brand to 55 markets in October. The brew, which was widely mocked in the media when it was introduced (Jay Leno called it gayer than wine coolers), has proven to be a surprise hit. A-B developed the product after

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