The Empire Fights Back

January 19, 2012The Empire Fights BackDear Client: What's that smell in the air? No, not last night's burnt lasagna. It's the smell of tension. Tension occurs when two mutually exclusive ideas are fighting against each other. It happens, for instance, when two objects attempt to occupy the same space at the same time. Or in a flat industry, when one brewer grows others must necessarily decline. Sometimes these brewers are within the same distributorship. That's tension. As we stated so