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The Distributor Productivity Issue: It’s Starting to Matter Big Time

Dear Client:Yesterday A-B sent word to distributors of "movements in the sales and marketing teams" and the advent of a new national WOD [Wholly Owned Distributors, or brewery-owned branch] team. In a minute we'll get to more of why we think this is happening. "To drive step change growth in our business, we are creating a new Vice President position and national structure," letter said. Mateus Schroeder has been tapped to lead the team as VP, WOD, reporting to VP

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