The Cycling Begins: A-B Q2 Depletions Down 4.1% On Easy Comps

Dear Client:  Anheuser-Busch InBev reported second quarter earnings for 2024 this morning, giving us our first look at how its U.S. business (in total) is lapping last year’s Bud Light controversy. Recall the backlash began at the beginning of Q2 last year, giving way to a doozy of results that quarter (with depletions down 14%, shipments down 15%, and revenue down 14%).  Now, in the face of those easy comps, how did Q2 results fare for A-B this year? Well,