The Coming SKU Shakeout?

Dear Client: There's a poignant line in the movie "Braveheart" where King Edward the Longshanks says, "The problem with Scotland, is that it's full of Scots." This the king uttered as a bunch of unruly drunken Scots, under William Wallace, defied the King's power and ran amok, even beheading his beloved nephew. For many big retailers like Wal-Mart, the new mantra has become, "The problem with Wal-Mart, is that it's full of brands." More specifically, brands that it doesn't have