The Chasm Widens

To continue our journey during BBD's factoid week: So far in 2006, the gaping chasm between the growth rates between premium domestic beer brands versus craft and import brands continues to widen, and the speed by which it widens is accelerating. Dan Wandel at IRI told BBD that "one number that kind of makes you think is that the industry [in supermarkets] would have been down about three and a half million cases year-to-date without the import and craft beer