The Budget Beer Brand That Could

Dear Client: With all the talk of seltzers and functional beers and Mexican imports, there's an old workhorse that is quietly racking up market share against all odds as its brand intrinsics rub against all the trends:  fruit flavors, better-for-you, and upscale.  That brand, of course, is Busch Light.  In our latest distributor survey we asked which brands were breakout successes, and many A-B distributors specifically called out Busch Light up there with Mich Ultra as a top growing brand.