The Bud Light Line Extension Conundrum

Dear Client:A-B has rolled out a reboot of Bud Light Lime with a new clear APL label and a new formula which includes lime peels, along with a new Bud Light extension, Bud Light Orange, made similarly with orange peels. Bud Light Orange will be a seasonal summer brand while Lime will continue to be year-around.At the same time, A-B will testing Bud Light Blends -- lower ABV Bud Light blended with "real lemonade" and "grapefruit juice" -- in 12oz