The Big Kahuna Coming in Hot on Hard Seltzers

Dear Client:When it comes to hard seltzers, the spotlight has been on two brands as of late: Mike's White Claw and Boston Beer's Truly Spiked and Sparkling. White Claw's variety pack in particular is en fuego, up 900% in all channel IRI scans YTD with pricing up (see below).HARD SELTZER HAS THE HEAT. As we said in our predictions issue in early January, "Hard seltzer will be THE hot product of Summer 2018," and we stand by that. (See BBD