The Big Brands Big Challenge in 2010:
Marketing

Dear Client: Never in the history of the beer business have three of the top four premium brands been down in a year. In IRI scans, Bud Light lost 0.7 share points, Bud lost 0.9 points, and Miller Lite lost 0.4 points. That's an incredible 2 share point loss in the top three brands alone. Only Coors Light eked out a 0.2% case share gain for the year, and that gain is diminishing with each passing month. And then you