The Beleaguered C-Store Shopper

Who is this creature, and why is he beleaguered? High gas prices, of course. While c-store beer sales have been robust, they've softened due to the high cost of fuel. While fuel prices have moderated somewhat, they are still high compared to historical levels and they take a toll on our c-store beer buyer, who tends to be male and blue collar.C-stores are the second largest channel for beer sales (after on-premise), accounting for 23% of total beer sales, according