The Beer Industry’s 15 Minutes of Fame

Dear Client: Every year on the first week of March we have our Beer Summit. But this week, the mainstream media has appropriated the term to refer to President Obama's meeting at the White House with Professor Gates of Harvard and Sgt. Crowley. Almost as soon as the White House invitation was announced, the media have been in a frenzy about which brands of beer each will drink. It has been a 24 hour stream of publicity for nature's perfect