The Anti-Seltzer: RTD Spirits are Defying Gravity, Accelerating YTD

Dear Client: Here's a number that might surprise you: YTD through the week ending Feb. 28, RTD Spirits dollar trends are running at +40% year-over-year in 2026 – vs the similar +36% over the last four weeks, and a lot faster than the +28% for the last 52 weeks. In other words, the segment that some expected to plateau after a few torrid years of growth is, in fact, picking up steam. We asked Dave Williams, president of BWC, to