The Alani Nu Acquisition Was a Long and Winding Road

What's Next? Dear Client: As reported last week, Celsius Holdings announced it has agreed to acquire fast-growing Alani Nu for $1.8 billion -- the latest possible poaching of a fast-growing energy drink brand from the beer distribution network that built it from the ground up -- in this case mostly A-B distributors.  I say "possible poaching", because while many assume the brand will end up in the Pepsi system, the leaders at Celsius have yet to tip their hand on