Thanksgiving Rebound

Dear Client: Last week’s Circana data (the week to 11/24) looked pretty bad for beer and all of bev alc, as the comp period had some of Thanksgiving ’23, but none of the ’24 holiday period. Thus, beer, wine and spirits dollars were all down double digits in the period (but beer was actually down the least).  Now that we have another week’s worth of data, things look better.  Recall, the one-week data to 11/24 saw the Modelo brand family