Dear Client: Yesterday, Anheuser-Busch sent a note to Texas wholesalers about its B2B platform, BEES US. The gist: A-B believes the tool, which allows their wholesalers “to enhance the service and convenience of the retailer’s ordering process,” is “legal under TX law.” TABC SENDS NOTE TO WHOLESALERS ON FRIDAY. That came after TABC chief Thomas Graham had sent wholesalers a note on Friday, in response to “multiple inquiries” about BEES. Why all the inquiries? Well, recall that the agency issued
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