Territorial Treacheries and Targeting

January 30, 2014Dear Client:THE COMING WILD WEST IN MASSACHUSETTS It's going to be an interesting Wild West in Massachusetts when Yuengling rolls out there next month, given that it went with a hybrid footprint of competing distributors market-by-market. Recall that Yuengling went with MillerCoors distributor Atlas Distributing and craft distributor Craft Brewers Guild of Boston in parts, along with A-B distributor L. Knife and Son in its Seabord Products and A-B territories, but also in Boston with Knife's craft/import only