Ten Trick Questions About the Value of Your Beer Franchise

Ten Trick Questions About theValue of Your Beer Franchiseby Andy Christon1.Can my franchise have more than one value? Yes. It will have a "standalone value" as a going concern, reflecting the way the business is currently operated. It also will have a higher "investment value," based on potential consolidation with a neighboring or same market wholesaler.2.Is Fiji water really worth $103 per case?Ask the independent arbitrator who agreed with Ippolito/Christon that the "lost profits" over a ten-year period resulting from